It’s not unusual to meet a new managing partner who was chosen to lead but didn’t necessarily “look” for the job. They don’t doubt their skills as a CPA, rather they wonder if they’re in the right position to effect change and how they should do it. I call them reluctant leaders. Reluctance is not unwillingness – it simply means the leader doesn’t see themselves as the “typical” CPA firm leader. But sometimes, atypical is just what a firm needs.

A reluctant leader might be someone who wasn’t seeking out the position of managing partner, but because they are high-trust, high-caring, and conscientious individuals, the role was thrust upon them. They may not have seen themselves as leaders but accepted the role due to their personal commitment to the firm. One of my current clients is such an example. This person exhibits humble leadership, belief in the future of the organization and an unwavering belief in the people for whom he serves. Despite this resolve, there is still uncertainty, especially when it comes to making tough decisions for which there is no consensus. The struggle is going from team member to team leader and not violating the trust that made this person such an obvious choice for the managing partner.

It won’t surprise you when I say the “typical” CPA is risk-averse. We’re trained in risk management, and conservativeness, but those qualities, while important in leadership, can often freeze us from effective leadership. Often, when working with reluctant leaders, I address these tendencies and channel their experience toward assertiveness. This can be a challenge if that is not how someone usually operates or is not how they are wired – but taking risks is a necessity of leadership.

So, how do we move a reluctant leader to an assertive leader? Coaching a reluctant leader usually comes down to assessing three areas: Leadership goals, personal goals, and firm goals. When I work with a leader, I ask them to come to me with the top priorities for those three goals, and then together we work through which are the most important for that leader. We prioritize activities for achieving the top goal and employ regular accountability to ensure execution.

Through this process, I ask partners to:

  1. Find clarity in your role – Have a clear understanding of what your executive team expects from you. If you believe your role should evolve into something different, an outside consultant can help you broach the subject and assess the steps for action to close the gaps between what is expected and where you would like to take the role.
  2. Assess your skill sets – In some cases, you may need different skills than those that helped get you to the position. Assessing your strengths and weaknesses allows you to discover where you need additional training and perspective.
  3. Build a support team – Your support team should complement the strengths and weaknesses you outlined in step two. If you are strong in business development, you may need someone who is strong in risk management. If you are a technical expert, you may need a strong human resource professional to lead culture. The stronger your team is, the stronger you and the firm become.

Sometimes we need to go through these processes a few times, tweak our findings, and adapt to the changing needs of the firm, but what’s most important is that the reluctant leader finds the confidence to see themselves as the competent and effective leader they are.

If I could give every reluctant leader one piece of advice, it’s that you don’t have to go it alone. Every leader needs the following people in their court:

  1. Within the firm: You need someone you can trust with which to have a candid conversation. It should be a safe and protected environment where you can share and get feedback without risk of criticism.
  2. Outside the firm: Consultants who have been there and done that can be invaluable resources. As third-party observers, there is less fear of kickback, and you can be open and honest about your concerns and frustrations. The outside perspective can help you see challenges through a different lens.
  3. In life: A personal mentor is a must for every leader. Personal mentors are usually not about the ins and outs of the workday, but rather someone who can remind you to find balance and encourage you in your growth.

Leaders want to be successful, and that doesn’t change just because they may be reluctant. Where leaders can get caught up is in what success looks like, how to take the firm to the next level, and how to gain traction with their goals. That’s where I come in. Together, we work through their expectations, address the challenges of leadership, and celebrate the successes along the way.